From idea to shelf: the complete timeline for producing your cosmetic line

"Time-to-Market" (the time needed to go from idea to sale) is one of the critical factors for the success of a beauty brand. Arriving late on a trend can mean losing thousands of euros in sales.

In this article we analyse the phases of the production process with Bellanova Cosmetics, to help you plan the launch of your line with surgical precision.

1. Phase 1: Concept and Selection (Week 1-2)

Everything starts with the vision. In this phase we define together the target audience and positioning.

Formula selection: Thanks to our White Label catalogue, you don't have to wait months for laboratory tests on a new formula. Choose from our already optimised and tested bases.
Packaging selection: We choose the bottles and jars that best represent your brand (glass, recycled plastic, airless).

2. Phase 2: Design and Brand Identity (Week 3-4)

While we prepare the raw materials, you work on the aesthetics.

Label design: We provide you with die-cut templates and, most importantly, the mandatory legal texts (INCI, symbols, warnings) to include.
Proof approval: Once the design is approved, we proceed with professional label printing or screen printing on the bottles.

3. Phase 3: Production and Packaging (Week 5-8)

We enter the heart of the Bellanova laboratory.

Mixing and Turbo-emulsification: The production of the bulk (the content) takes place in our GMP-certified facilities.
Filling and Sealing: Every bottle is filled in a controlled environment, sealed and checked by our quality control staff.
Labelling: The precise application of your labels transforms an anonymous container into your product.

4. Phase 4: Documentation and Logistics (Week 9-12)

The last mile before success.

PIF release and CPNP Notification: We complete the final regulatory paperwork while the goods are being stored.
Shipping: You receive your products ready to be shipped to your customers or distributed to retail outlets.

Why is Bellanova's White Label faster?

If you were to create a formula from scratch (Full Service / Private Label), the stability and Challenge Test phase alone would require 3 to 6 months. With our White Label model, timelines are halved because: